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March Madness is great for college basketball fans, but what about those who crave a different type of competition? Enter Munch Madness. Crockpot created its own recipe tournament on Instagram for some friendly foodie competition, and after several rounds of sweet and savory matchups a winning dish was crowned. With over a quarter million impressions, Munch Madness was our top-performing social campaign of the year (not to mention the most delicious).
Sip on this! The launch of the Mr. Coffee Iced Coffeemaker was one of the hottest product launches in recent history. With this campaign, we encouraged iced coffee drinkers to change up their normal coffee routine and brew their favorite drink at home with Mr. Coffee instead.
The “Blendless Possibilities” campaign was created to stir up excitement and celebrate 75 years of Oster blending. Featuring tasty new recipes and some of the brand’s most iconic designs from over the years, this campaign reminded us why Oster has been the blender brand people have turned to for generations.
Calphalon had a problem. Despite being one of the top-selling cookware brands in the country, many prospective customers didn’t understand the difference between the product lines offered. As a leader in the category, we saw this as an opportunity to better educate consumers on what to compare (ie, nonstick layers, material, gauge) so that they could shop with confidence and find the set that best fit their cooking needs.
In addition to overhauling all Amazon listings with more educational content, we also created a Calphalon cookware buying guide on our own website to further educate and inform.
With this unbranded campaign, our goal was to show how migraine attacks can vary, and then encourage migraine sufferers to consider a different type of treatment. (The fact that I was able to write for puppets was a huge added bonus.)
Whistlepig came to us in need of a print ad campaign and I was able to lend a hand in the copywriting and tasting department.
While this may look like your run-of-the-mill email for a mason jar, it was actually one of the top-performing emails ever for the brand.
By waiting until 4/20 to introduce our new humidity control mason jars and coupling it with a clever (and legal-approved) headline, we were able to give a subtle nod to the holiday and also stir up excitement around the product launch.
When the smoke finally cleared the next day, not only had this email received record open rates, Amazon’s supply was completely sold out.
On several occasions I’ve been tapped to help out with agency projects—usually ads advertising the advertising agency that I make ads at. One of these adverts was repurposed and used to refresh and rebrand culthealth.com.
COPY:
When it comes to marketing, good chemistry between client and agency doesn’t have to be complicated—it simply requires the right elements coming together to form the right bonds. CultHealth is designed for partnership, on both a molecular and professional level—from bringing medicines to the masses to making new science newsworthy. Working with CultHealth means working together with us—from the partners to the production team. We’re all involved because we’re all bonded together with one common goal—your brand. There’s no room for egos or politics at our Periodic Table.
We believe your products and services should have the same cult following as cars, computers, and cell phones. This all starts with good chemistry between client and agency. It’s as simple as that. So join us at our table and let’s get to know each other. Because when the chemistry is right, that’s when we can both be in our element.
The Bionaire rebrand was a chance to breathe some fresh life into an air purification brand that had grown a little stale over the years. After establishing new brand pillars and creating a new brand voice, we brought it to life across all communication touchpoints, from website to packaging. The end result was quite breathtaking, and we even earned a 2022 GOOD DESIGN award for branding along the way.
This campaign challenged dermatologists to think about the science behind the products they recommended to their patients. While Dove is no stranger to skincare professionals, we felt that there was more to their story that needed to be shared.
While working on Victoza, I had the opportunity to bring this campaign concept to life (and then into living rooms all across America thanks to a very generous media buy)!
A collection of videos I’ve helped concept and create over the years.
(Fun fact: I made the pizza featured in the toaster oven video.)