Greetings weary internet traveler! Welcome to my website. To view any password-protected work, just ask.
With this unbranded campaign, our goal was to show how migraine attacks can vary, and then encourage migraine sufferers to consider a different type of treatment. (The fact that I was able to write for puppets was a huge added bonus.)
Whistlepig came to us in need of a print ad and I was able to lend a hand in the copywriting and tasting department.
Agency Self Promotion
On several occasions I’ve been tapped to help out with agency projects—usually ads advertising the advertising agency that I make ads at. One of these adverts was repurposed and used to refresh and rebrand www.culthealth.com.
COPY: When it comes to marketing, good chemistry between client and agency doesn’t have to be complicated—it simply requires the right elements coming together to form the right bonds. CultHealth is designed for partnership, on both a molecular and professional level—from bringing medicines to the masses to making new science newsworthy. Working with CultHealth means working together with us—from the partners to the production team. We’re all involved because we’re all bonded together with one common goal—your brand. There’s no room for egos or politics at our Periodic Table.
We believe your products and services should have the same cult following as cars, computers, and cell phones. This all starts with good chemistry between client and agency. It’s as simple as that. So join us at our table and let’s get to know each other. Because when the chemistry is right, that’s when we can both be in our element.
While working on Victoza, I had the opportunity to bring this campaign concept to life (and then into living rooms all across America thanks to a very generous media buy)!
With this particular project, we needed to speak to both patients and healthcare providers about the product benefits of Sernivo. If you’ve never heard of Sernivo Spray, this video is a fabulous place to start.
These animated videos were developed to educate prospective patients about clinical trials, and explain why these studies are crucial to the development of new drugs and medicines.
“Discover Goya” was presented to Goya as part of an initiative to appeal to non-Hispanic shoppers, through in-store displays, and a slick phone app (think Pokémon GO, but for grocery shopping).
Discover Goya app
This campaign challenged dermatologists to think about the science behind the products they recommended to their patients. While Dove is no stranger in the skincare space, there was more to the story that needed to be shared.
With this campaign, we needed to get into the heads of migraine patients, and show them how they could benefit from an easy-to-use migraine injection that works fast.
A sampling of concepts I’ve been a part of over the years.