EXPERIENCE:
Newell Brands (September 2019 - present)
Copy Manager
-Led creative copy strategy across 9+ global brands including Crockpot, Calphalon, Mr. Coffee, FoodSaver, Rubbermaid, Ball Canning, Oster, and Sunbeam, ensuring a cohesive brand voice across digital, packaging, retail, and campaigns.
-Directed and mentored a 5+ person copy team, setting creative standards, optimizing workflows, and serving as final brand voice authority.
-Spearheaded AI implementation across copywriting workstreams, including brand voice bots, claims development, SEO-optimized content generation, and AI-assisted product naming—scaling output while protecting brand integrity.
-Concepted and led execution of integrated campaigns spanning packaging, in-store, email, video, and social media.
-Oversaw SEO-driven product and brand content for DTC and retail platforms, aligning performance goals with brand storytelling.
-Led copy strategy for brand refresh initiatives, modernizing tone and messaging as part of broader rebranding efforts.
CultHealth / Cult360 (February 2016 - July 2019)
Copy Supervisor
-Copywriter for numerous pitches and new business wins including Goya, Whistlepig, Huntington Learning Center, and Dove
-Lead writer on national TV creative campaign and production
-Concepted and developed new agency self-promotion campaign for digital and print
-Copywriter for healthcare pitches including oncology, rare disease (Duchenne muscular dystrophy), and diabetes new business wins
-Creative lead on first ever branded social media campaign for PTC Therapeutics
-Lead writer on Promius Pharma migraine and skincare portfolios (HCP, consumer, managed markets); concepted and executed branded and unbranded promotional campaigns for an assortment of therapies; developed print and digital promotional materials for sales reps
Havas Life Metro (March 2014 - February 2016)
Copy Supervisor
-Lead writer on Purdue Pharma opioid portfolio (Hysingla ER, OxyContin, and Butrans); developed and tested campaign creative and product messaging for brand launch of Hysingla ER; helped lead creative efforts for OxyContin and Butrans brand refreshes
Cline Davis & Mann (June 2011 - March 2014)
Senior Copywriter
-Helped conceptualize and create everything Viagra-related, from banner ads and direct mail, to websites and iPad sales aids (and an erection hardness scale to boot)
Eric Mower & Associates (May 2010 - August 2010)
Creative Intern
-Assisted on local and national consumer and B-to-B promotional efforts, including Cove Haven Resorts
EDUCATION:
Syracuse University ‘11 | S.I. Newhouse School of Public Communications
B.A. Creative Advertising; Anthropology Minor
SMALL TALK:
Eagle Scout
Sock Fame (IG: @Sock_Fame)
Sunday Night Pizza Night (IG: @sundaynightpizzanight)