EXPERIENCE:
Newell Brands (September 2019 - present)
Copy Manager
-Digital and eCommerce lead for Crockpot, Calphalon, Mr. Coffee, FoodSaver, Rubbermaid, Ball Canning, Oster, and Sunbeam brands
-Developed SEO-optimized product copy and content for brand and retail sites
-Concepted and executed content-driven email, video, and social media campaigns across 9+ brands
-Established new Crockpot brand voice as part of a larger brand refresh
CultHealth / Cult360 (February 2016 - July 2019)
Copy Supervisor
-Copywriter for numerous pitches and new business wins including Goya, Whistlepig, Huntington Learning Center, and Dove
-Lead writer on national TV creative campaign and production
-Concepted and developed new agency self-promotion campaign for digital and print
-Copywriter for healthcare pitches including oncology, rare disease (Duchenne muscular dystrophy), and diabetes new business wins
-Creative lead on first ever branded social media campaign for PTC Therapeutics
-Lead writer on Promius Pharma migraine and skincare portfolios (HCP, consumer, managed markets); concepted and executed branded and unbranded promotional campaigns for an assortment of therapies; developed print and digital promotional materials for sales reps
Havas Life Metro (March 2014 - February 2016)
Copy Supervisor
-Lead writer on Purdue Pharma opioid portfolio (Hysingla ER, OxyContin, and Butrans); developed and tested campaign creative and product messaging for brand launch of Hysingla ER; helped lead creative efforts for OxyContin and Butrans brand refreshes
Cline Davis & Mann (June 2011 - March 2014)
Senior Copywriter
-Helped conceptualize and create everything Viagra-related, from banner ads and direct mail, to websites and iPad sales aids (and an erection hardness scale to boot)
Eric Mower & Associates (May 2010 - August 2010)
Creative Intern
-Assisted on local and national consumer and B-to-B promotional efforts, including Cove Haven Resorts
EDUCATION:
Syracuse University ‘11 | S.I. Newhouse School of Public Communications
B.A. Creative Advertising; Anthropology Minor
SMALL TALK:
Eagle Scout
Sock Fame (IG: @Sock_Fame)
Sunday Night Pizza Night (IG: @sundaynightpizzanight)